Qualities of a Genuine Lightning Animation
Motion can be expressed in a lot of ways. But to design motion that fits Salesforce, it should have these qualities.
Motion helps users maintain flow, drawing attention to screen changes both small and large, and increasing the perceived speed of the task.
Kinetics moves modestly and predictably, making users feel confident about their next steps.
Kinetics welcomes people of all visual abilities, pushing for efficiency to enhance the quality of the experience where needed, and humbly bowing out when users would prefer to skip motion altogether.
Kinetics knows when to turn up the charm—relishing in the fun moments, and turning the mundane into something memorable.